Since last decade, Indian retail market has witnessed drastic changes in the attitude of consumers. Prior to its evolution, consumers preferred purchasing from local retailers after examining the product physically. However, now, they have largely shifted towards online shopping. Introduction of new technology, affordable internet, and value-to-money products are some of the key points on which online retail business is riding.
Often, it is seen that companies run after acquisition of new customers and every sales strategy revolve around that. Perhaps, marketers have acknowledged that acquisition is a synonym for marketing. But this isn’t true! Experts have discovered that a company has to spend seven times more money to draw new customers than retaining the existing ones.
In the recent decade, the glory of e-Commerce sites has increased dramatically. It is understandable as people have very limited time due to their hectic schedules. Their shopping instincts are taking a backseat in this grim scenario. However, online retail services have emerged as a wonderful solution for every shopping need.
Online retail sites have made tremendous growth in recent years. Their marketing strategies have also shifted the gear to a next level. Numerous online web stores are already floating on the virtual platform. There is a serious need of analyzing the stats of online marketing.
With the growing influence of SMEs in the online retail business, this industry has undergone massive transformations. Millions of e-commerce websites are competing for the dominance in this space.
If you believe in the notion that says that ‘A Picture Is Worth Thousand Words’, then you should never underestimate the importance of images in an e-commerce site. The photos depicting your product must be flawless and HD quality.
The world of internet is inundated with immense competition, especially for online retail services. The marketers are fighting fiercely to capture a major share of online traffic. However, gaining more traffic is the battle half won. You need to engage the users on your pages for a longer time.
Most of the entrepreneurs face the pertinent issue of increasing the traffic on their e-commerce website. It is imperative to enhance their sales prospects and revenues. Using online retail services optimized by digital marketing is considered to be the most effective strategy for the online marketers.
The holiday season is imminent. It is needless to say that holiday brings shoppers to the stores. From Black Friday to the Yuletide and New Year’s Day, there are ample reasons to make merry and go shopping. Hence, the offline and online retailers are also pulling up their socks to attract more buyers and generate better sales revenues.
What is Google AMP?
AMP stands for Accelerated Mobile Pages and as the name suggests, this is the latest technology which enhances the speed with which an internet page loads on a mobile device. This Google project is an open source initiative which works on the principle of creating the mobile optimized content for once by the publishers and thereafter facilitates its instant loading everywhere.
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